Kansei Marketing Strategies for Cultural and Creative Products.
Zhen-Yu ChenYen HsuPublished in: HCI (14) (2023)
Keyphrases
- marketing strategies
- market segments
- consumer behavior
- support systems
- marketing campaigns
- direct marketing
- customer satisfaction
- customer base
- life cycle
- customer loyalty
- cross cultural
- online marketing
- customer relationship management
- decision support system
- information systems
- web services
- search engine marketing