Zach Simon

Publication Activity (10 Years)

Years Active: 2011-2013
Publications (10 Years): 0

Top Topics

Advertising Campaigns

Top Venues

J. Assoc. Inf. Sci. Technol.

Publications

Bernard J. Jansen, Zhe Liu, Zach Simon
The effect of ad rank on the performance of keyword advertising campaigns. J. Assoc. Inf. Sci. Technol. 64 (10) (2013)
Zhe Liu, Bernard J. Jansen, Zach Simon
Investigating the effect of results ranking in sponsored search. ASIST (2011)