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Investigating the effect of results ranking in sponsored search.

Zhe LiuBernard J. JansenZach Simon
Published in: ASIST (2011)
Keyphrases
  • click prediction
  • sponsored search
  • web search
  • click through rate
  • search engine
  • additional features
  • search advertising
  • ranking functions
  • user interface
  • user feedback
  • online advertising