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The effect of ad rank on the performance of keyword advertising campaigns.

Bernard J. JansenZhe LiuZach Simon
Published in: J. Assoc. Inf. Sci. Technol. (2013)
Keyphrases
  • advertising campaigns
  • search advertising
  • display advertising
  • online advertising
  • keywords
  • contextual advertising
  • user behavior
  • information retrieval
  • expert systems
  • data processing