Yupal Shukla

Publication Activity (10 Years)

Years Active: 2021-2023
Publications (10 Years): 3

Top Topics

Customer Service

Search Engine Optimization

Seo Made Simple

Top Venues

Int. J. Inf. Manag.

Online Inf. Rev.

Publications

Aishwarya Ramasundaram, Neeraj Pandey, Yupal Shukla, Shirin Alavi, Jochen Wirtz
Fluidity and the customer experience in digital platform ecosystems. Int. J. Inf. Manag. 69 (2023)
Dusan Mladenovic, Anida Rajapakse, Nikola Kozuljevic, Yupal Shukla
Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service. Online Inf. Rev. 47 (4) (2023)
Linda D. Hollebeek, Kallol Das, Yupal Shukla
Game on! How gamified loyalty programs boost customer engagement value. Int. J. Inf. Manag. 61 (2021)