Game on! How gamified loyalty programs boost customer engagement value.
Linda D. HollebeekKallol DasYupal ShuklaPublished in: Int. J. Inf. Manag. (2021)
Keyphrases
- customer satisfaction
- potential customers
- game mechanics
- customer relationship management
- digital games
- game players
- game theory
- computer games
- customer loyalty
- computer chess
- game play
- game playing
- educational games
- service quality
- video games
- computer programs
- electronic commerce
- virtual world
- nash equilibria
- serious games
- online shopping
- customer service
- customer retention
- marketing strategies
- service times
- ultimate goal
- game theoretic
- steady state
- game based learning
- perfect information
- game design
- competitive advantage
- nash equilibrium
- web services
- website