Yu-Chun Chung

Publication Activity (10 Years)

Years Active: 2011-2021
Publications (10 Years): 5

Top Topics

Secret Sharing Scheme

Factors That Affect

Visual Cryptography

Top Venues

Int. J. Serv. Technol. Manag.

Int. J. Web Based Communities

Telematics Informatics

Publications

Shu-Hsien Liao, Da-chian Hu, Yu-Chun Chung, An-Pu Huang
Risk and opportunity for online purchase intention - A moderated mediation model investigation. Telematics Informatics 62 (2021)
Shu-Hsien Liao, Yu-Chun Chung, Wen-Jung Chang
Interactivity, engagement, trust, purchase intention and word-of-mouth: a moderated mediation study. Int. J. Serv. Technol. Manag. 25 (2) (2019)
Yu-Chun Chung, Jia-Hao Ou, Justie Su-Tzu Juan
Fault-Tolerant Visual Secret Sharing Scheme Using Meaningful Shares. iCAST (2019)
Yu-Chun Chung, Shu-Hsien Liao, Wen-Jung Chang
Long live friendship? Relationships among friendship, trust and brand loyalty: a study of Starbucks. Int. J. Web Based Communities 14 (4) (2018)
Wen-Jung Chang, Yu-Chun Chung
A review of brand research (1990-2010): classification, application and development trajectory. Int. J. Serv. Technol. Manag. 22 (1/2) (2016)
Shu-Hsien Liao, Yu-Chun Chung, Keng-Yi Lin
A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: generation as the moderator. Int. J. Serv. Technol. Manag. 21 (1/2/3) (2015)
Shu-Hsien Liao, Yu-Chun Chung, Wen-Jung Chang
What can influence the consumers' online word-of-mouth? An online gaming perspective. Int. J. Serv. Technol. Manag. 19 (4/5/6) (2013)
Shu-Hsien Liao, Yu-Chun Chung
The effects of psychological factors on online consumer behavior. IEEM (2011)