Keng-Yi Lin

Publication Activity (10 Years)

Years Active: 2015-2015
Publications (10 Years): 0

Top Topics

Social Cognitive

Top Venues

Int. J. Serv. Technol. Manag.

Publications

Shu-Hsien Liao, Yu-Chun Chung, Keng-Yi Lin
A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: generation as the moderator. Int. J. Serv. Technol. Manag. 21 (1/2/3) (2015)