Yongbing Jiao

Publication Activity (10 Years)

Years Active: 2011-2023
Publications (10 Years): 2

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J. Organ. Comput. Electron. Commer.

J. Theor. Appl. Electron. Commer. Res.

Publications

Yongbing Jiao, Emine Sarigöllü, Liguo Lou, Baotao Huang
How Streamers Foster Consumer Stickiness in Live Streaming Sales. J. Theor. Appl. Electron. Commer. Res. 18 (3) (2023)
Yongbing Jiao, Myung-Soo Jo, Emine Sarigöllü
Social value and content value in social media: Two paths to psychological well-being. J. Organ. Comput. Electron. Commer. 27 (1) (2017)
Yongbing Jiao, Jian Yang, Zhanfeng Zhu
An Empirical Study of Customer Loyalty to Internet Banking in China. ICEBE (2012)
Jian Yang, Yongbing Jiao, Jianyuan Yan, Hailing Guo
An Intelligent Trade Matching System for B2B Marketplace. WHICEB (2012)
Jian Yang, Yongbing Jiao, Chunxia Zhang
A Binary Logit Estimation of Controllable Factors Affecting Adoption of RFID by Agro-food Firms. ICEBE (2011)