An Empirical Study of Customer Loyalty to Internet Banking in China.

Yongbing Jiao Jian Yang Zhanfeng Zhu

Published in: ICEBE (2012)

Keyphrases

internet banking
customer satisfaction
customer loyalty
hong kong
service quality
marketing strategies
higher education
user satisfaction
potential customers
data mining
commercial banks
information systems
security analysis
security threats
web services
input output
databases
decision making
social networks