Liguo Lou

Publication Activity (10 Years)

Years Active: 2016-2023
Publications (10 Years): 6

Top Topics

User Participation

Top Venues

J. Theor. Appl. Electron. Commer. Res.

Publications

Yongbing Jiao, Emine Sarigöllü, Liguo Lou, Baotao Huang
How Streamers Foster Consumer Stickiness in Live Streaming Sales. J. Theor. Appl. Electron. Commer. Res. 18 (3) (2023)
Shaoyang Bu, Liguo Lou, Joon Koh
Are Online Parasites Really Different from Lurkers? HICSS (2021)
Liguo Lou, Joon Koh
Deterrence and Reciprocity Approaches for Enhancing User Participation in the Sharing Economy. PACIS (2018)
Liguo Lou, Joon Koh
Factors Affecting User Participation in Sharing Economy: The Case of Commercial Bike Sharing Service in China. PACIS (2018)
Liguo Lou, Joon Koh
Antecedents and Outcomes of Brand Relationship Quality in Brand Communities: A Cross-validation Test of Two Social Media Samples. PACIS (2017)
Liguo Lou, Joon Koh
Is Social Advertising Effective? Influence of Brand Content on Brand Purchase Intention and Brand Information diffusion. ECIS (2016)