Yanya Ruan

Publication Activity (10 Years)

Years Active: 2016-2023
Publications (10 Years): 2

Top Topics

Limited Bandwidth

Online Shopping

Social Psychology

Top Venues

Electron. Commer. Res. Appl.

Publications

Yingjie Xu, Yanya Ruan
AI and human broadcasters: Relative impact on consumer engagement in live streaming commerce. Electron. Commer. Res. Appl. 62 (2023)
Yanya Ruan, Qi Li, Xiaoyu Xu
What makes social shopping?: re-examining the effects of multi-attributes utility, trust and relationship on social shopping intention. ICEC (2016)