Vijaya Murthy

Publication Activity (10 Years)

Years Active: 2013-2022
Publications (10 Years): 2

Top Topics

Product Quality

Competitive Advantage

Market Segments

Top Venues

Inf. Syst. Frontiers

Publications

Olivera Marjanovic, Vijaya Murthy
The Emerging Liquid IT Workforce: Theorizing Their Personal Competitive Advantage. Inf. Syst. Frontiers 24 (6) (2022)
Olivera Marjanovic, Vijaya Murthy
From product-centric to customer-centric services in a financial institution - exploring the organizational challenges of the transition process. Inf. Syst. Frontiers 18 (3) (2016)
Vijaya Murthy, Olivera Marjanovic
Understanding a Transformation Process from Product-Centric to Customer-Centric Services in a Financial Institution - A Work System Perspective. ASSRI (2013)