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Understanding a Transformation Process from Product-Centric to Customer-Centric Services in a Financial Institution - A Work System Perspective.

Vijaya MurthyOlivera Marjanovic
Published in: ASSRI (2013)
Keyphrases
  • user centric
  • life cycle
  • customer service
  • context aware
  • electronic commerce
  • service quality
  • product quality
  • data mining
  • customer demand
  • customer support
  • customer requirements