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From product-centric to customer-centric services in a financial institution - exploring the organizational challenges of the transition process.
Olivera Marjanovic
Vijaya Murthy
Published in:
Inf. Syst. Frontiers (2016)
Keyphrases
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user centric
market segments
decision making
potential customers
web services
process model
life cycle
customer service
software process
data mining
knowledge management
service providers
electronic commerce
knowledge sharing
service oriented
product quality