Tuuli Malmivaara

Publication Activity (10 Years)

Years Active: 2013-2013
Publications (10 Years): 0

Top Topics

Social Networking

Statistically Significant

Top Venues

Electron. Commer. Res. Appl.

Publications

Essi Pöyry, Petri Parvinen, Tuuli Malmivaara
The Power of 'Like' - Interpreting Usage Behaviors in Company-Hosted Facebook Pages. HICSS (2013)
Essi Pöyry, Petri Parvinen, Tuuli Malmivaara
Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage. Electron. Commer. Res. Appl. 12 (4) (2013)