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Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage.
Essi Pöyry
Petri Parvinen
Tuuli Malmivaara
Published in:
Electron. Commer. Res. Appl. (2013)
Keyphrases
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social networks
social media
statistically significant
email
data mining
online social networks
user acceptance
web pages
evolutionary algorithm
social networking
service quality
usage patterns
usage data
young adults
assisted learning