Timm F. Trefzger

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 2

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Publications

Timm F. Trefzger, Domenique Dünfelder
Unleash Your Brand! Using Social Media as a Marketing Tool in Academia. HCI (12) (2016)
Timm F. Trefzger, Christian V. Baccarella, Christian W. Scheiner, Kai-Ingo Voigt
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era. HCI (12) (2016)