Unleash Your Brand! Using Social Media as a Marketing Tool in Academia.

Timm F. Trefzger Domenique Dünfelder

Published in: HCI (12) (2016)

Keyphrases

social media
social media streams
social networks
social networking
big data
user generated content
data mining
long term
case study
user friendly
website
online social networks
software tools
social media data
social media platforms
brand image
search engine