Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era.
Timm F. TrefzgerChristian V. BaccarellaChristian W. ScheinerKai-Ingo VoigtPublished in: HCI (12) (2016)
Keyphrases
- social media
- big data
- social media streams
- brand image
- social networks
- information systems
- genetic algorithm
- information retrieval
- case study
- social networking
- line segments
- data sets
- real world events
- online auctions
- neural network
- text mining
- wireless sensor networks
- machine learning
- multiscale
- artificial intelligence