Taewon Suh

Publication Activity (10 Years)

Years Active: 2007-2023
Publications (10 Years): 4

Top Topics

User Engagement

Visual Attention

Widely Accepted

Bayesian Network Classifiers

Top Venues

Electron. Commer. Res.

J. Inf. Technol. Manag.

Publications

Taewon Suh, Rick T. Wilson, Seungtae On
Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach. Electron. Commer. Res. 23 (2) (2023)
Taewon Suh, Sang Bong Lee
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop. Electron. Commer. Res. 23 (3) (2023)
Taewon Suh, Seok Kang, Elyria A. Kemp
A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services. Electron. Commer. Res. 20 (2) (2020)
Taewon Suh, Hyung-Sin Kim, JeongGil Ko, Vishag Badrinarayanan, Saewoong Bahk
Electronic Shelf Labels: Prototype Development and Validation Using a Design Science Approach. J. Inf. Technol. Manag. 29 (4) (2018)
Young Sam Ryu, Taewon Suh, Sean Dozier
Effects of Design Elements in Magazine Advertisements. HCI (17) (2009)
Hongxin Zhao, Seung Kim, Taewon Suh, Jianjun Du
Social Institutional Explanations of Global Internet Diffusion: A Cross-Country Analysis. J. Glob. Inf. Manag. 15 (2) (2007)