A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services.
Taewon SuhSeok KangElyria A. KempPublished in: Electron. Commer. Res. (2020)
Keyphrases
- bayesian networks
- service providers
- web services
- ubiquitous computing
- service oriented
- context aware
- location aware
- graphical models
- user centric
- service discovery
- incomplete data
- service composition
- human behavior
- conditional probabilities
- bayesian network classifiers
- learning bayesian networks
- data mining
- computer mediated communication
- mobile services
- user engagement
- probabilistic reasoning
- structure learning
- probabilistic inference
- random variables
- end users
- e learning