Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop.
Taewon SuhSang Bong LeePublished in: Electron. Commer. Res. (2023)
Keyphrases
- customer satisfaction
- potential customers
- customer relationship management
- information systems
- customer service
- service quality
- factors that affect
- factors affecting
- digital games
- social norms
- user experience
- electronic commerce
- key factors
- social networks
- learning environment
- three dimensional
- customer loyalty
- behavior analysis
- marketing strategies
- customer behavior
- website
- user engagement