Ta-Kang Chen

Publication Activity (10 Years)

Years Active: 2012-2014
Publications (10 Years): 0

Top Topics

Social Networking

Social Network Sites

Online Marketing

Top Venues

J. Enterp. Inf. Manag.

Publications

Hsin Chen, Anastasia Papazafeiropoulou, Ta-Kang Chen, Yanqing Duan, Hsiu-Wen Liu
Exploring the commercial value of social networks: Enhancing consumers' brand experience through Facebook pages. J. Enterp. Inf. Manag. 27 (5) (2014)
Hsin Chen, Anastasia Papazafeiropoulou, Yanqing Duan, Ta-Kang Chen
The Antecedents And Outcomes Of Brand Experience On The Social Networking Site. ECIS (2013)
Hsin Chen, Anastasia Papazafeiropoulou, Ta-Kang Chen, Hsiu-Wen Liu
Commercial Exploitation of Facebook: How Companies Adopt Facebook as a Marketing Tool. ECIS (2012)