Exploring the commercial value of social networks: Enhancing consumers' brand experience through Facebook pages.
Hsin ChenAnastasia PapazafeiropoulouTa-Kang ChenYanqing DuanHsiu-Wen LiuPublished in: J. Enterp. Inf. Manag. (2014)
Keyphrases
- social networks
- online social networks
- social media
- social networking
- social connections
- website
- social networking sites
- social relationships
- social graphs
- social interaction
- social network analysis
- web graph
- internet usage
- online social
- web pages
- search engine
- network structure
- social network sites
- social graph
- link prediction
- online communities
- information diffusion
- keywords
- social media platforms