Commercial Exploitation of Facebook: How Companies Adopt Facebook as a Marketing Tool.
Hsin ChenAnastasia PapazafeiropoulouTa-Kang ChenHsiu-Wen LiuPublished in: ECIS (2012)
Keyphrases
- social media
- social networks
- social networking
- online social networks
- assisted learning
- social media platforms
- social networking sites
- young adults
- social networking websites
- online marketing
- social relationships
- marketing strategies
- software tools
- online social
- viral marketing
- social network sites
- data mining
- competitive advantage
- social graphs