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Sylvia Hristakeva
ORCID
Publication Activity (10 Years)
Years Active: 2022-2023
Publications (10 Years): 2
Top Topics
Behavioral Targeting
Sponsored Search Auctions
Mobile Advertising
Search Costs
Top Venues
Mark. Sci.
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Publications
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Sylvia Hristakeva
,
Julie Holland Mortimer
Price Dispersion and Legacy Discounts in the National Television Advertising Market.
Mark. Sci.
42 (6) (2023)
Sylvia Hristakeva
Determinants of Channel Profitability: Retailers' Control over Product Selections as Contracting Leverage.
Mark. Sci.
41 (2) (2022)