Price Dispersion and Legacy Discounts in the National Television Advertising Market.
Sylvia HristakevaJulie Holland MortimerPublished in: Mark. Sci. (2023)
Keyphrases
- online markets
- dynamic pricing
- electronic markets
- search costs
- united states
- behavioral targeting
- online advertising
- decision making
- display advertising
- market share
- mobile advertising
- internet advertising
- sponsored search
- business opportunities
- electricity markets
- stock price
- reverse engineering
- sponsored search auctions