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Sushma Vishnani
ORCID
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 2
Top Topics
Marketing Strategies
Customer Loyalty
Online Shopping
Mobile Payment
Top Venues
Internet Res.
Int. J. E Serv. Mob. Appl.
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Publications
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Shalini Nath Tripathi
,
Nishtha Malik
,
Nripendra P. Rana
,
Sushma Vishnani
,
Shalini Srivastava
Validating the antecedents of customer M-payment loyalty: an empirical investigation.
Internet Res.
32 (6) (2022)
Sushma Vishnani
,
Shalini Nath Tripathi
,
Shalini Srivastava
Achieving Recommendation Intention in Mobile Banking: A Serial Mediation Approach.
Int. J. E Serv. Mob. Appl.
14 (1) (2022)