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Achieving Recommendation Intention in Mobile Banking: A Serial Mediation Approach.
Sushma Vishnani
Shalini Nath Tripathi
Shalini Srivastava
Published in:
Int. J. E Serv. Mob. Appl. (2022)
Keyphrases
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recommender systems
mobile phone
collaborative filtering
mobile devices
user preferences
recommendation systems
mobile environments
mobile applications
personalized recommendation
mobile computing
personalized services
mobile networks
retail banking
neural network
mobile users
mobile learning
website