Validating the antecedents of customer M-payment loyalty: an empirical investigation.
Shalini Nath TripathiNishtha MalikNripendra P. RanaSushma VishnaniShalini SrivastavaPublished in: Internet Res. (2022)
Keyphrases
- customer satisfaction
- service quality
- electronic commerce
- potential customers
- credit card
- customer relationship management
- customer loyalty
- online shopping
- call center
- customer service
- payment scheme
- point of sale
- customer data
- website
- competitive advantage
- user satisfaction
- marketing strategies
- customer requirements
- data mining
- electronic payment
- customer behavior
- mobile payment
- technology acceptance
- ultimate goal
- social networks
- quality of service
- data mining applications
- online auctions
- neural network