Supreet Kanwal

Publication Activity (10 Years)

Years Active: 2017-2017
Publications (10 Years): 2

Top Topics

Potential Customers

Information Technology

Database Marketing

Short And Long Term

Top Venues

J. Cases Inf. Technol.

Publications

Supreet Kanwal, Harsh Vardhan Samalia, Gurparkash Singh
The Role of Marketing Intelligence in Brand Positioning: Perspective of Marketing Professionals. J. Cases Inf. Technol. 19 (1) (2017)
Supreet Kanwal, Gurparkash Singh, Harsh Vardhan Samalia
The Role of Organizational Culture and Process-Structure in Marketing Intelligence: Perspective of IT Professionals. J. Cases Inf. Technol. 19 (1) (2017)