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The Role of Organizational Culture and Process-Structure in Marketing Intelligence: Perspective of IT Professionals.

Supreet KanwalGurparkash SinghHarsh Vardhan Samalia
Published in: J. Cases Inf. Technol. (2017)
Keyphrases
  • information systems
  • information technology
  • organizational culture
  • artificial intelligence
  • databases
  • data mining
  • decision making
  • learning experience
  • statistically significant
  • improve quality