The Role of Marketing Intelligence in Brand Positioning: Perspective of Marketing Professionals.
Supreet KanwalHarsh Vardhan SamaliaGurparkash SinghPublished in: J. Cases Inf. Technol. (2017)
Keyphrases
- long term
- decision making
- social media
- website
- data mining
- marketing strategies
- information technology
- information systems
- predictive modeling
- telecommunications industry
- data sets
- customer relationship management
- information processing
- high tech
- intelligent systems
- artificial intelligence
- financial services
- consumer behavior
- database marketing
- potential customers
- short and long term
- online marketing
- machine learning