Subramanian Balachander

Publication Activity (10 Years)

Years Active: 2001-2015
Publications (10 Years): 0

Top Topics

Software Product

Optimal Strategy

Top Venues

Publications

Mahmood Pedram, Subramanian Balachander
Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy? Manag. Sci. 61 (10) (2015)
Subramanian Balachander, Bikram Ghosh, Axel Stock
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions. Mark. Sci. 29 (4) (2010)
Subramanian Balachander, Yan Liu, Axel Stock
An Empirical Analysis of Scarcity Strategies in the Automobile Industry. Manag. Sci. 55 (10) (2009)
Subramanian Balachander, Axel Stock
Limited Edition Products: When and When Not to Offer Them. Mark. Sci. 28 (2) (2009)
Bikram Ghosh, Subramanian Balachander
Research Note - Competitive Bundling and Counterbundling with Generalist and Specialist Firms. Manag. Sci. 53 (1) (2007)
Axel Stock, Subramanian Balachander
The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy. Manag. Sci. 51 (8) (2005)
Subramanian Balachander
Warranty Signalling and Reputation. Manag. Sci. 47 (9) (2001)