Axel Stock

Publication Activity (10 Years)

Years Active: 2005-2010
Publications (10 Years): 0

Publications

Bikram Ghosh, Axel Stock
Advertising Effectiveness, Digital Video Recorders, and Product Market Competition. Mark. Sci. 29 (4) (2010)
Subramanian Balachander, Bikram Ghosh, Axel Stock
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions. Mark. Sci. 29 (4) (2010)
Subramanian Balachander, Yan Liu, Axel Stock
An Empirical Analysis of Scarcity Strategies in the Automobile Industry. Manag. Sci. 55 (10) (2009)
Subramanian Balachander, Axel Stock
Limited Edition Products: When and When Not to Offer Them. Mark. Sci. 28 (2) (2009)
Axel Stock, Subramanian Balachander
The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy. Manag. Sci. 51 (8) (2005)