Shahzeb Zulfiqar

Publication Activity (10 Years)

Years Active: 2020-2022
Publications (10 Years): 2

Top Topics

Purchase Intention

External Events

Top Venues

Int. J. Bus. Process. Integr. Manag.

Publications

Shahzeb Zulfiqar, Fayaz Ahmed
Direct and mediating effects of social media on e-commerce purchase intention: a comparative approach. Int. J. Bus. Process. Integr. Manag. 11 (1) (2022)
Shahzeb Zulfiqar, Sayed Fayaz Ahmad
Investigating the impact of external environment on strategic marketing planning: a case study for NetSol Technologies Inc. Int. J. Bus. Process. Integr. Manag. 10 (2) (2020)