Investigating the impact of external environment on strategic marketing planning: a case study for NetSol Technologies Inc.
Shahzeb ZulfiqarSayed Fayaz AhmadPublished in: Int. J. Bus. Process. Integr. Manag. (2020)
Keyphrases
- case study
- data mining
- test bed
- strategic planning
- decision making
- navigation tasks
- capacity planning
- website
- real time
- uncertain environments
- short and long term
- social networks
- world model
- information gathering
- data mining technology
- customer relationship management
- legal issues
- external events
- blocks world
- planning process
- business environment
- internal and external
- intelligent environments
- planning problems
- virtual world
- dynamic environments
- decision support
- mobile robot
- long term
- information systems