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Direct and mediating effects of social media on e-commerce purchase intention: a comparative approach.

Shahzeb ZulfiqarFayaz Ahmed
Published in: Int. J. Bus. Process. Integr. Manag. (2022)
Keyphrases
  • social media
  • purchase intention
  • online shopping
  • online stores
  • real time
  • social networks
  • electronic commerce
  • virtual communities
  • image processing
  • website
  • social networking
  • user generated content