Login / Signup
Rory Mulcahy
Publication Activity (10 Years)
Years Active: 2021-2024
Publications (10 Years): 2
Top Topics
Social Media
Predictive Modeling
Sustainable Development
Direct Marketing
Top Venues
Int. J. Inf. Manag.
</>
Publications
</>
Rory Mulcahy
,
Aimee Riedel
,
Amanda Beatson
,
Byron Keating
,
Shane Mathews
I'm a believer! Believability of social media marketing.
Int. J. Inf. Manag.
75 (2024)
Lucas Whittaker
,
Rory Mulcahy
,
Rebekah Russell-Bennett
'Go with the flow' for gamification and sustainability marketing.
Int. J. Inf. Manag.
61 (2021)