'Go with the flow' for gamification and sustainability marketing.

Lucas Whittaker Rory Mulcahy Rebekah Russell-Bennett

Published in: Int. J. Inf. Manag. (2021)

Keyphrases

long term
data mining
social media
decision support system
flow patterns
website
user experience
database marketing
decision makers
customer relationship management
predictive modeling
flow field
game design
marketing strategies
direct marketing
sustainable development