I'm a believer! Believability of social media marketing.
Rory MulcahyAimee RiedelAmanda BeatsonByron KeatingShane MathewsPublished in: Int. J. Inf. Manag. (2024)
Keyphrases
- social media
- user generated content
- social networks
- social media data
- social interaction
- social networking
- social media sites
- online consumer
- big data
- social media platforms
- social networking sites
- intelligent virtual agents
- electronic markets
- electronic marketplaces
- public opinion
- viral marketing
- online marketing
- neural network