Rakesh R. Mallipeddi

Publication Activity (10 Years)

Years Active: 2021-2022
Publications (10 Years): 2

Top Topics

Text Classification

Social Media Content

Theoretical Framework

Top Venues

Inf. Syst. Res.

Publications

Rakesh R. Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah, Yunxia Zhu
A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers. Manag. Sci. 68 (1) (2022)
Rakesh R. Mallipeddi, Ramkumar Janakiraman, Subodha Kumar, Seema Gupta
The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014. Inf. Syst. Res. 32 (1) (2021)