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A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers.
Rakesh R. Mallipeddi
Subodha Kumar
Chelliah Sriskandarajah
Yunxia Zhu
Published in:
Manag. Sci. (2022)
Keyphrases
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social networks
main contribution
viral marketing
social media
theoretical framework
data mining
website
social influence
optimal solution
scheduling problem
social network analysis