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The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014.

Rakesh R. MallipeddiRamkumar JanakiramanSubodha KumarSeema Gupta
Published in: Inf. Syst. Res. (2021)
Keyphrases
  • special case
  • social media content
  • human subjects
  • information retrieval
  • feature selection
  • text classification
  • social interaction
  • student engagement