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Prerana Baber
ORCID
Publication Activity (10 Years)
Years Active: 2024-2024
Publications (10 Years): 2
Top Topics
Shape Representation
Switching Costs
User Satisfaction
Online Markets
Top Venues
Electron. Commer. Res.
Int. J. Inf. Manag. Data Insights
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Publications
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Yogesh Upadhyay
,
Ruturaj Baber
,
Justin Paul
,
Prerana Baber
,
Lisa Cain
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market.
Electron. Commer. Res.
24 (2) (2024)
Ruturaj Baber
,
Prerana Baber
,
Sumit Narula
Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach.
Int. J. Inf. Manag. Data Insights
4 (2) (2024)