Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach.
Ruturaj BaberPrerana BaberSumit NarulaPublished in: Int. J. Inf. Manag. Data Insights (2024)
Keyphrases
- main contribution
- significant improvement
- high accuracy
- pairwise
- cost function
- probabilistic model
- experimental evaluation
- objective function
- synthetic data
- dynamic programming
- computational cost
- high precision
- classification method
- segmentation method
- clustering method
- support vector machine svm
- feature set
- decision making
- prior knowledge
- preprocessing
- computational complexity
- feature extraction