Pilar Castro-González

Publication Activity (10 Years)

Years Active: 2019-2021
Publications (10 Years): 2

Top Topics

Recommender Systems

User Experience

Top Venues

Electron. Commer. Res. Appl.

Publications

Alejandro García-Jurado, Mercedes Torres-Jiménez, Antonio L. Leal-Rodríguez, Pilar Castro-González
Does gamification engage users in online shopping? Electron. Commer. Res. Appl. 48 (2021)
Alejandro García-Jurado, Pilar Castro-González, Mercedes Torres-Jiménez, Antonio L. Leal-Rodríguez
Evaluating the role of gamification and flow in e-consumers: millennials versus generation X. Kybernetes 48 (6) (2019)