Does gamification engage users in online shopping?
Alejandro García-JuradoMercedes Torres-JiménezAntonio L. Leal-RodríguezPilar Castro-GonzálezPublished in: Electron. Commer. Res. Appl. (2021)
Keyphrases
- online shopping
- shopping behavior
- user experience
- internet usage
- faceted search
- user centric
- end users
- customer satisfaction
- personal information
- online shoppers
- product search
- user interface
- service quality
- real time
- online communities
- user satisfaction
- information sources
- recommender systems
- web services
- information systems