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Nina Krey
ORCID
Publication Activity (10 Years)
Years Active: 2016-2019
Publications (10 Years): 4
Top Topics
Technology Adoption
Information Technology
Widespread Adoption
Online Advertising
Top Venues
Mensch & Computer
Internet Res.
Comput. Hum. Behav.
DEC
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Publications
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Nina Krey
,
Stephanie Hui-Wen Chuah
,
Thurasamy Ramayah
,
Philipp A. Rauschnabel
How functional and emotional ads drive smartwatch adoption.
Internet Res.
29 (3) (2019)
Stephanie Hui-Wen Chuah
,
Philipp A. Rauschnabel
,
Nina Krey
,
Bang Nguyen
,
Thurasamy Ramayah
,
Shwetak Lade
Wearable technologies: The role of usefulness and visibility in smartwatch adoption.
Comput. Hum. Behav.
65 (2016)
Nina Krey
,
Philipp A. Rauschnabel
,
Stephanie Hui-Wen Chuah
,
Bang Nguyen
,
Daniel W. E. Hein
,
Alexander Rossmann
,
Shwetak Lade
Smartwatches: Accessory or Tool? The Driving Force of Visibility and Usefulness.
Mensch & Computer
(2016)
Philipp A. Rauschnabel
,
Nina Krey
,
Stephanie Hui-Wen Chuah
,
Bang Nguyen
,
Shwetak Lade
,
Thurasamy Ramayah
Exploring the adoption of smartwatches.
DEC
(2016)